Guinea Pigs Australia
Thanks to GPA for helping us test this, we were able to test how well would customised ads do on our app. GPA gave us a design of their ad which we placed in different locations in our app to a randomly selected audience in Australia.
In the span of two months we noticed that the click rate was consistently around 7%
In comparison, a Click Through Rate on facebook ads range between 1.3% to 1.7%. By serving the right ad to the niche unique market we’re able to guarantee a higher CTR